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the major measures and results of pushing the development of stone sculpture industry

2017-10-27
Hui’an stone sculpture, as one of the important elements of “City of East Asian Culture” Quanzhou, is now undergoing the critical period of industry transformation and upgrade. Hui'an County attaches importance to the development of stone sculpture industry. And regarding the problems such as the weak industry based on a large scale, low grade or standard, small market, constraints of certain factors, and in line with the principles of mutual-promotion between inheritance and innovation and the interaction of industry and culture, we will speed up the transformation and upgrade of stone sculpture industry, and exert all efforts to create the “city of stone sculpture in the world”, so as to bring new life into the thousand-year-old traditional industry. 

i. Pay attention to guidance function and promote the sustainable development of the industry. Adhere to the principles of “government guidance, enterprise taking the lead, and market allocation”, set up the command for the transformation and upgrade of stone sculpture industry, to coordinate the planning and lay out of stone sculpture industry and speed up industrial transformation and upgrade and standardized development. Firstly, focus on the planning of improvement. Develop and implement the ten-year development plan for stone sculpture and stone material industry, which states the goal that the output value of the stone sculpture industry all over the county will reach over 25 billion yuan by 2020, with an average annual growth of more than 10% , and the plan also states that the county shall strive to gradually transfer the entire industry from resource processing industry to the cultural and creative industry and high value-added industry, and from extensive management to intensive management, so as to form a more competitive modern industrial system. Secondly, focus on standardized management. Take the lead in formulating the nation's first local standards for stone sculpture processing technology, and introduce the access conditions for stone sculpture industry, the opinions on standardized management and other documents, which bring about clear requirements in terms of business scale, production area, construction investment, production equipment and environmental safety and health, and eliminate the stone sculpture enterprises of small scale, low efficiency and high pollution, in order to promote the healthy development of stone sculpture industry. Meanwhile, the Stone Sculpture and Stone Industry Union and Jade Association has been founded, which gives full play to the association’s role as a bridge and provides further guidance for the enterprise’s standardized development. Thirdly, focus on policy support. Formulate Support Measures of Hui'an County on the Promotion and Development of Stone Sculpture Industry, which provides incentives and support to enterprise regarding project land, taxation and financing, branding, company listing, market development, personnel training and other aspects. Since 2013, the county has actually paid over 10 million yuan as the support funding, which effectively enhances the confidence of stone enterprise for the development and makes the industry transition clear. In addition, for the purpose of protecting the originality of arts and crafts by the sculpture enterprise and the legitimate interests of intellectual property owners, the county established copyright registration service center for stone, wood and jade sculptures in a timely manner and developed and implemented the schedule for the copyright protection of stone, wood and jade sculptures, which enhances the service management of copyrights. There has been a total of 4966 works with copyrights registered since March 2012.

ii. Diversify the development and strengthen the integration of industries. Guide the stone industry to the diversified business and technological innovation, and to develop hand in hand with architecture and tourism industry, so as to extend the industrial chain and explore new development area. Firstly, push the transfer of sculpture material towards the jade. Give full play to Hui’an exquisite sculpture skills, adhere to international standards of aesthetic awareness and actively encourage qualified and willing enterprise to try to extend from the granite and other stone types to the jade industry, to create a relatively complete industrial chain. Currently, the county has 28 enterprise transformed from stone sculpture to jade sculpture, and through the introduction of 10 new projects, the development of jade industry is in good momentum. Secondly, promote the convergence of stone sculpture and construction industries. Introduce incentives to encourage stone sculpture enterprises to enter the construction field, and apply for professional qualification such as ancient construction in garden, building walls, decoration, which focuses on putting the stone sculpture art into architecture, so that the stone sculpture and construction art could shine together, to realize the sculpture enterprise's business mode from design, manufacturing to construction and installation. Currently, the county has 61 enterprises that boast of the integrated qualification of garden and ancient construction, curtain wall engineering design and construction, in which there are 8 enterprises with Level One Construction Business Qualification and 53 enterprises with Level Two and Three Construction Business Qualification. Thirdly, push forward the combined development between stone sculpture and tourism industry. Combined with local traditions of Hui’an women, coastal tourism and other special resources, the county will guide the stone sculpture enterprise on the innovative thinking, for the development of arts and crafts with local characteristics, innovative ideas and marketable features, so as to gradually increase the proportion of stone sculptures among the tourism products. Meanwhile, support the enterprises to set up stone sculpture showcase and trade center or tourism demonstration sites and continue the interactive development with the tourism industry. Fourthly, promote the integrative development between stone sculpture and technological innovation. The strategic alliances of industrial technology and five special research teams have been set up, to strengthen research cooperation, speed up the introduction and development of modern machinery and equipment used for dust removing, energy-saving and noise-reducing,  automatic profiling, engraving and polishing, and to develop new construction material such as energy-saving wall materials, lightweight insulation building materials, construction steel and glass products, aiming for the ecological, low-carbon and high-end development of stone sculpture industry. In recent years, the county has implemented 196 technological transformation projects for sculpture industry and carried out 65 key scientific and technological projects, among which, the “mirror plate”, “granite grinding”, “rare earth polishing block” and a number of other new product projects have been granted the Provincial Science and Technology Progress Award. 

iii. Make the brand famous, with commitment to lift the “Hui’an Sculpture” image. By means of instruction from masters to apprentice, actual training in the enterprise, professional and technical training as well as the creation of famous brand, we are committed to enhancing the cultural connotation of stone sculpture industry and completing the inheritance and development of the thousand-year-old sculpture skill. Firstly, cultivate the "Master Economy" and promote inheritance of sculpture skills. Take the lead to introduce the mode of “Master Workshop”, which plans to build 100 master workshops and 100 sculpture creative institutions within 10 years. The enterprise that sets up master workshop would be granted a one-time subsidy ranging from 30,000 to 500,000 yuan, and now the county has created 3 master workshops at provincial level, 11 master workshops at city level and 38 master workshops at county level. Introduce the management approach for the selection of star enterprise of master culture. The “strong”, “good”, “new” star enterprises have been selected all over the county, which will receive special support regarding learning and training, inspection and visit, publicity promotion, project approval, funding grants and loans credit. There have been 31 certified “Master Culture Enterprises” and 8 “Chinese Sculpture Arts Inheritance Base Demonstrations” in Hui’an County since 2013. Implement the Talent Cultivation Project for the Leaders in Sculpture Industry, which encourages and recommends excellent talents to participate in the master selection at the national, provincial and municipal level. Currently, the county has 2 Chinese arts and crafts masters, 8 Chinese stone and wood sculpture masters, 17 arts and crafts masters at provincial level, and the “master group” is taking shape. Secondly, develop cooperation between schools and enterprise and mechanism for cultivation of creative talents. Cooperation framework agreements for the cultivation of sculpture talents have signed with academies of fine arts such as Xi'an Academy of Fine Arts and Guangzhou Academy of Fine Arts, to jointly set up work stations of sculpture talents with famous academies of fine arts and “stone and wood sculpture education and practice bases” and jointly organize the sculpture art creativity and management senior seminar, providing training for more than 100 high-level personnel; and organize the seminar at university and college level for sculpture talents jointly with Interne Education College, Fujian Normal University and Distance Education Learning Center, the Open University of Fujian, for 40 sculpture professionals to enroll each year; set up the creation camp for university students by joint efforts with Dingli, Leiyi and other enterprises; In addition, Hui’an Kaicheng Vocational School, the state-level key secondary vocational school, and Quanzhou Arts and Crafts Vocational College jointly set up “Hui’an Sculpture Master Class”, whose students would not need to pay for the tuition, but could also get a subsidy on the practical training of 1,000 yuan per year. It has effectively integrated corporate resources and educational resources and achieved perfect combination of theories and practices to ensure that Hui’an has successors in sculpture arts. Schools have also signed agreements with renowned sculpture enterprises to recommend the students for employment. Thirdly, increase exchanges and raise reputation of Hui’an in sculpture arts. Every year, the county would organize near one hundred people to participate in the national and provincial arts and crafts professional competition and exhibition, and has won 261 golden medals in total in China Arts and Crafts “Baihua Award" contest, Fujian Arts and Crafts Boutique "Zhengyan Cup” contest, China (Putian) Straits Craft Fair, Quanzhou City Arts and Crafts Innovation Design "Tiangong Award” Contest and other large events. The country has actively held the “National Exhibition of Fine Works by Young Sculptors” jointly hosted by the government of Hui’an County, China Sculpture Institute and artron.net, promoting Hui’an local stone, wood and jade sculptors to send their works to National Museum for exhibition, which not only fully demonstrates the deep-rooted foundation of stone sculpture industry in the county, but also effectively arise the sculpture artists’ creative passion, leading to a more famous and influential “Hui’an Sculpture”. Fourthly, encourage the creation of brands. Introduce a number of fiscal incentives to encourage businesses to create brand trademark and fine arts. Currently, the geographic certification mark for “Hui’an Stone Sculpture” has been officially approved by the State Administration for Industry and Commerce of PRC, and there have been 16 enterprises with brand and trademark above the provincial level, among which, the brands of “Leiyi” and “Tengfei” were granted the title of “Chinese Famous Trademark”. 

v. Expand new market for the sculpture arts. Firstly, develop the exhibition economy. Promote the communication between traditional skill and modern creativity as well as the interaction between industry and market by means of conference and exhibitions. On the basis of 6 Chinese Sculpture Festivals and 6 Traditional Sculpture Grand Prix on a row, two China (Hui’an) International Sculpture Arts Exhibition, which integrates exhibition, sales, conference and competition, has been held successfully since 2012, which would lead a group of world famous stone sculpture suppliers, processors, buyers to station in Hui’an, realizing the world trading and exhibition platform of sculpture products. The second exhibition was attended by over 250 enterprises coming from 8 nations and regions such as the United States, Italy and ASEAN nations, as well as 27 provinces in China, with a cumulative total of 139 million yuan of transaction on site and 1.21 billion yuan of project and trading contract. Secondly, change from guarding the market to occupying the market. Introduce the financial subsidy policies to encourage the leading enterprises to set up offices and marketing agency nationwide and abroad, actively promote the e-commerce and other modern marketing methods, to guide the enterprises to expand market share as much as possible. There are more than 600 enterprise setting up offices and sales points in various provinces and cities, 182 enterprises building corporate websites and 392 enterprises trading with foreign customers by the e-commerce means, and the products are exported to over 100 countries and regions, accounting for more than 40% of similar products nationwide. 

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